Foggy vision, a team that can't agree, a pitch that isn't landing? I turn it into a story people actually buy. Give me a few months.
Hey, call me Triple A
Product designer. CPO. Ex-founder. I make complicated things simple.
Ask the founders, the VCs, or the 250,000+ users who just wanted a good app.
Open for new engagements
Product and design clarity, on demand.
I'm currently taking on a small number of short, high-impact engagements: the kind where you need someone to come in, make sense of the chaos, and leave you with a pitch deck that lands, a product or app redesign, or a roadmap your team can rally behind. Usually a few months, not a few years, and I'm just as comfortable in a room with VCs and PE investors as with your engineers and designers. Based in Stockholm, also open for remote opportunities.
About
Recovering music producer turned product & design leader
A founder. A first design hire. A team lead at a €100B private equity firm. Now a CPO. Along the way, I co-founded Plick — now the biggest place in Sweden to sell your old jeans, acquired by Schibsted — was the first design hire at a company that scaled to a million users (BookBeat), and built AI tools VCs use to bet on the next unicorn (EQT Motherbrain). Four very different challenges, one constant: give me a fuzzy vision, a complicated product, a misaligned team, or a pitch that isn't landing, and I'll turn it into something people want to get behind.
That was a lot of jargony mumbo jumbo. Let's cleanse ourselves with a keepsake from my days as a music producer: Listen on Spotify
Years of experience
14
Based in
Stockholm
Albums released
2
Hours spent designing
10,000+
Product strategy
·
0 → 1 to scale
·
UI & UX Design
·
Vision & Storytelling
·
Team leadership
·
Discovery & User Research
·
VC & PE fluency
·
AI-native products
·
Resume
Places I've worked (and done a decent job)
CPO
2023
-
2026
IMR is a B2B company providing proactive health services focused on creating more sustainable employees in the private sector. I led development of our digital product suite and sat on the leadership team. I launched a new business line, a new offering, a new way of selling, not just product improvements. Revenue doubled during my tenure, coming much closer to profitability.
Design Lead & Team Lead
2020
-
2023
EQT is one of the world's largest private equity firms where I worked with design and product development for Motherbrain, an in-house platform leveraging big data and AI to transform the way investments were made within VC and PE. I was leading the design team, with a few direct reports, as well as a cross-functional product team in shipping several flagship features and scaling Motherbrain to new business lines.
Senior Product Designer
2016
-
2020
I was an early employee and the first product designer at BookBeat, a B2C audiobook streaming service, where I was in charge of UI & UX for BookBeat's mobile app. During these years I was part of developing and shipping many of the core features that made BookBeat the standout app on the audiobook market, propelling it to grow from a few thousand to 250,000 paying users (now >1 million, yikes!). App Store rating soared to 4.6/5 with thousands of positive user reviews, trial conversions increased by 40%, retention increased by 25% and frequency of use rose by 24%.
Product Designer
2014
-
2016
I worked on UI & UX for B2C streaming brands C More and TV4 Play within Bonnier, shaping the end user experience on mobile, desktop and big screen.
Founding Designer
2013
Part of the founding team at Plick, a peer-to-peer marketplace app for pre-loved fashion (second hand and vintage clothing). I was part of designing and developing the initial version of the mobile app and raising a crowdfunded seed round. At first the company didn't take off, but became a late bloomer with an emerging youth user base and is now the biggest niche marketplace in Sweden, acquired by Schibsted.
How I work
My recipe for results
Same playbook, every room
My process spans problem → insight → solution → execution, whether that's a scrappy startup or a €100B private equity firm. I lead teams and stakeholders toward outcomes that actually ship, not just fancy decks and Figma files.
Storytelling that gets buy-in, not eye-rolls
I turn complexity into a story people buy into, whether that's a board, a VC, or your engineering team. A vision only works once people rally behind it, and I've pitched to enough investors to know the difference between the two.
From pixel to P&L
Most designers optimize for the interface. I optimize for the business behind it, I've launched a business line and scaled an app to 250,000+ users, and I know exactly how a design decision ties back to a number on someone's P&L.
Testimonials
Can't believe they said that
Technically, they can all be wrong. But what are the odds?
Anton possesses a remarkable attention to design details that sets him apart in the industry. His comprehensive understanding of business, paired with his ability to bring insightful perspectives, along with his energy, humor, and expertise, makes him a valuable contributor not only to teams and projects but also to the overall success of a company.
Charlotte Berg
Director @ Kyndryl (Ex-CEO @ IMR)
We worked together on building Motherbrain at EQT. As a lead designer, Anton was particularly strong in combining creativity with UX and engineering skills. He lead both engineers and designers in ideation and building. I loved working with Anton and appreciated our shared values and the way we both cared for the product we were building.
Elin Bäcklund
CTO @ Gillion (Ex Motherbrain lead @ EQT)
Anton was the first product designer to join BookBeat and was a key contributor to the development of our app in our early days. Besides being a fun guy to work with, he's full of ideas and crafted a great user experience with a good understanding of our business objectives.
Niclas Sandin
CEO @ BookBeat
Anton was my design manager at Motherbrain. As a leader, he consistently provided concrete and pragmatic design feedback and inspiration whenever I asked. I always felt supported by him, knowing he had my back. Despite being a consultant at the time, I felt Anton genuinely cared about my career development and was always willing to offer valuable guidance.
Cecilia Henje
Senior UX Designer @ EQT
Real G's move in silence like lasagna
Lil Wayne
Rapper @ Cash Money Records
I worked with Anton for 3+ years and absolutely loved it. During his time at BookBeat, he put his unique touch on the brand and brought a lot of fun into the creative process. He has a wonderful sense of humor and is a dream to work with.
Daniel Saidi
Freelance dev (Ex Lead iOS dev @ BookBeat)
In case you wonder
The important questions no one ever asks
Are you a baller?
That podcast guy?
Any quirky obsessions?
Who do you look up to?
Tired of the nonsense and want to get down to brass tacks?
3xAnton@gmail.com
Contact
Say hi, I won't bite
Which slice of the universe are you trying to fix? Either way, I'm curious to hear about it.
Or email 3xAnton@gmail.com
Foggy vision, a team that can't agree, a pitch that isn't landing? I turn it into a story people actually buy. Give me a few months.
Hey, call me Triple A
Product designer. CPO. Ex-founder. I make complicated things simple.
Ask the founders, the VCs, or the 250,000+ users who just wanted a good app.
Open for new engagements
Product and design clarity, on demand.
I'm currently taking on a small number of short, high-impact engagements: the kind where you need someone to come in, make sense of the chaos, and leave you with a pitch deck that lands, a product or app redesign, or a roadmap your team can rally behind. Usually a few months, not a few years, and I'm just as comfortable in a room with VCs and PE investors as with your engineers and designers. Based in Stockholm, also open for remote opportunities.
About
Recovering music producer turned product & design leader
A founder. A first design hire. A team lead at a €100B private equity firm. Now a CPO. Along the way, I co-founded Plick — now the biggest place in Sweden to sell your old jeans, acquired by Schibsted — was the first design hire at a company that scaled to a million users (BookBeat), and built AI tools VCs use to bet on the next unicorn (EQT Motherbrain). Four very different challenges, one constant: give me a fuzzy vision, a complicated product, a misaligned team, or a pitch that isn't landing, and I'll turn it into something people want to get behind.
That was a lot of jargony mumbo jumbo. Let's cleanse ourselves with a keepsake from my days as a music producer: Listen on Spotify
Years of experience
14
Based in
Stockholm
Albums released
2
Hours spent designing
10,000+
Product strategy
·
0 → 1 to scale
·
UI & UX Design
·
Vision & Storytelling
·
Team leadership
·
Discovery & User Research
·
VC & PE fluency
·
AI-native products
·
Resume
Places I've worked (and done a decent job)
CPO
2023
-
2026
IMR is a B2B company providing proactive health services focused on creating more sustainable employees in the private sector. I led development of our digital product suite and sat on the leadership team. I launched a new business line, a new offering, a new way of selling, not just product improvements. Revenue doubled during my tenure, coming much closer to profitability.
Design Lead & Team Lead
2020
-
2023
EQT is one of the world's largest private equity firms where I worked with design and product development for Motherbrain, an in-house platform leveraging big data and AI to transform the way investments were made within VC and PE. I was leading the design team, with a few direct reports, as well as a cross-functional product team in shipping several flagship features and scaling Motherbrain to new business lines.
Senior Product Designer
2016
-
2020
I was an early employee and the first product designer at BookBeat, a B2C audiobook streaming service, where I was in charge of UI & UX for BookBeat's mobile app. During these years I was part of developing and shipping many of the core features that made BookBeat the standout app on the audiobook market, propelling it to grow from a few thousand to 250,000 paying users (now >1 million, yikes!). App Store rating soared to 4.6/5 with thousands of positive user reviews, trial conversions increased by 40%, retention increased by 25% and frequency of use rose by 24%.
Product Designer
2014
-
2016
I worked on UI & UX for B2C streaming brands C More and TV4 Play within Bonnier, shaping the end user experience on mobile, desktop and big screen.
Founding Designer
2013
Part of the founding team at Plick, a peer-to-peer marketplace app for pre-loved fashion (second hand and vintage clothing). I was part of designing and developing the initial version of the mobile app and raising a crowdfunded seed round. At first the company didn't take off, but became a late bloomer with an emerging youth user base and is now the biggest niche marketplace in Sweden, acquired by Schibsted.
How I work
My recipe for results
Same playbook, every room
My process spans problem → insight → solution → execution, whether that's a scrappy startup or a €100B private equity firm. I lead teams and stakeholders toward outcomes that actually ship, not just fancy decks and Figma files.
Storytelling that gets buy-in, not eye-rolls
I turn complexity into a story people buy into, whether that's a board, a VC, or your engineering team. A vision only works once people rally behind it, and I've pitched to enough investors to know the difference between the two.
From pixel to P&L
Most designers optimize for the interface. I optimize for the business behind it, I've launched a business line and scaled an app to 250,000+ users, and I know exactly how a design decision ties back to a number on someone's P&L.
Testimonials
Can't believe they said that
Technically, they can all be wrong. But what are the odds?
Anton possesses a remarkable attention to design details that sets him apart in the industry. His comprehensive understanding of business, paired with his ability to bring insightful perspectives, along with his energy, humor, and expertise, makes him a valuable contributor not only to teams and projects but also to the overall success of a company.
Charlotte Berg
Director @ Kyndryl (Ex-CEO @ IMR)
We worked together on building Motherbrain at EQT. As a lead designer, Anton was particularly strong in combining creativity with UX and engineering skills. He lead both engineers and designers in ideation and building. I loved working with Anton and appreciated our shared values and the way we both cared for the product we were building.
Elin Bäcklund
CTO @ Gillion (Ex Motherbrain lead @ EQT)
Anton was the first product designer to join BookBeat and was a key contributor to the development of our app in our early days. Besides being a fun guy to work with, he's full of ideas and crafted a great user experience with a good understanding of our business objectives.
Niclas Sandin
CEO @ BookBeat
Anton was my design manager at Motherbrain. As a leader, he consistently provided concrete and pragmatic design feedback and inspiration whenever I asked. I always felt supported by him, knowing he had my back. Despite being a consultant at the time, I felt Anton genuinely cared about my career development and was always willing to offer valuable guidance.
Cecilia Henje
Senior UX Designer @ EQT
Real G's move in silence like lasagna
Lil Wayne
Rapper @ Cash Money Records
I worked with Anton for 3+ years and absolutely loved it. During his time at BookBeat, he put his unique touch on the brand and brought a lot of fun into the creative process. He has a wonderful sense of humor and is a dream to work with.
Daniel Saidi
Freelance dev (Ex Lead iOS dev @ BookBeat)
In case you wonder
The important questions no one ever asks
Are you a baller?
That podcast guy?
Any quirky obsessions?
Who do you look up to?
Tired of the nonsense and want to get down to brass tacks?
3xAnton@gmail.com
Contact
Say hi, I won't bite
Which slice of the universe are you trying to fix? Either way, I'm curious to hear about it.
Or email 3xAnton@gmail.com
Foggy vision, a team that can't agree, a pitch that isn't landing? I turn it into a story people actually buy. Give me a few months.
Hey, call me Triple A
Product designer. CPO. Ex-founder. I make complicated things simple.
Ask the founders, the VCs, or the 250,000+ users who just wanted a good app.
Open for new engagements
Product and design clarity, on demand.
I'm currently taking on a small number of short, high-impact engagements: the kind where you need someone to come in, make sense of the chaos, and leave you with a pitch deck that lands, a product or app redesign, or a roadmap your team can rally behind. Usually a few months, not a few years, and I'm just as comfortable in a room with VCs and PE investors as with your engineers and designers. Based in Stockholm, also open for remote opportunities.
About
Recovering music producer turned product & design leader
A founder. A first design hire. A team lead at a €100B private equity firm. Now a CPO. Along the way, I co-founded Plick — now the biggest place in Sweden to sell your old jeans, acquired by Schibsted — was the first design hire at a company that scaled to a million users (BookBeat), and built AI tools VCs use to bet on the next unicorn (EQT Motherbrain). Four very different challenges, one constant: give me a fuzzy vision, a complicated product, a misaligned team, or a pitch that isn't landing, and I'll turn it into something people want to get behind.
That was a lot of jargony mumbo jumbo. Let's cleanse ourselves with a keepsake from my days as a music producer: Listen on Spotify
Years of experience
14
Based in
Stockholm
Albums released
2
Hours spent designing
10,000+
Product strategy
·
0 → 1 to scale
·
UI & UX Design
·
Vision & Storytelling
·
Team leadership
·
Discovery & User Research
·
VC & PE fluency
·
AI-native products
·
Resume
Places I've worked (and done a decent job)
CPO
2023
-
2026
IMR is a B2B company providing proactive health services focused on creating more sustainable employees in the private sector. I led development of our digital product suite and sat on the leadership team. I launched a new business line, a new offering, a new way of selling, not just product improvements. Revenue doubled during my tenure, coming much closer to profitability.
Design Lead & Team Lead
2020
-
2023
EQT is one of the world's largest private equity firms where I worked with design and product development for Motherbrain, an in-house platform leveraging big data and AI to transform the way investments were made within VC and PE. I was leading the design team, with a few direct reports, as well as a cross-functional product team in shipping several flagship features and scaling Motherbrain to new business lines.
Senior Product Designer
2016
-
2020
I was an early employee and the first product designer at BookBeat, a B2C audiobook streaming service, where I was in charge of UI & UX for BookBeat's mobile app. During these years I was part of developing and shipping many of the core features that made BookBeat the standout app on the audiobook market, propelling it to grow from a few thousand to 250,000 paying users (now >1 million, yikes!). App Store rating soared to 4.6/5 with thousands of positive user reviews, trial conversions increased by 40%, retention increased by 25% and frequency of use rose by 24%.
Product Designer
2014
-
2016
I worked on UI & UX for B2C streaming brands C More and TV4 Play within Bonnier, shaping the end user experience on mobile, desktop and big screen.
Founding Designer
2013
Part of the founding team at Plick, a peer-to-peer marketplace app for pre-loved fashion (second hand and vintage clothing). I was part of designing and developing the initial version of the mobile app and raising a crowdfunded seed round. At first the company didn't take off, but became a late bloomer with an emerging youth user base and is now the biggest niche marketplace in Sweden, acquired by Schibsted.
How I work
My recipe for results
Same playbook, every room
My process spans problem → insight → solution → execution, whether that's a scrappy startup or a €100B private equity firm. I lead teams and stakeholders toward outcomes that actually ship, not just fancy decks and Figma files.
Storytelling that gets buy-in, not eye-rolls
I turn complexity into a story people buy into, whether that's a board, a VC, or your engineering team. A vision only works once people rally behind it, and I've pitched to enough investors to know the difference between the two.
From pixel to P&L
Most designers optimize for the interface. I optimize for the business behind it, I've launched a business line and scaled an app to 250,000+ users, and I know exactly how a design decision ties back to a number on someone's P&L.
Testimonials
Can't believe they said that
Technically, they can all be wrong. But what are the odds?
Anton possesses a remarkable attention to design details that sets him apart in the industry. His comprehensive understanding of business, paired with his ability to bring insightful perspectives, along with his energy, humor, and expertise, makes him a valuable contributor not only to teams and projects but also to the overall success of a company.
Charlotte Berg
Director @ Kyndryl (Ex-CEO @ IMR)
We worked together on building Motherbrain at EQT. As a lead designer, Anton was particularly strong in combining creativity with UX and engineering skills. He lead both engineers and designers in ideation and building. I loved working with Anton and appreciated our shared values and the way we both cared for the product we were building.
Elin Bäcklund
CTO @ Gillion (Ex Motherbrain lead @ EQT)
Anton was the first product designer to join BookBeat and was a key contributor to the development of our app in our early days. Besides being a fun guy to work with, he's full of ideas and crafted a great user experience with a good understanding of our business objectives.
Niclas Sandin
CEO @ BookBeat
Anton was my design manager at Motherbrain. As a leader, he consistently provided concrete and pragmatic design feedback and inspiration whenever I asked. I always felt supported by him, knowing he had my back. Despite being a consultant at the time, I felt Anton genuinely cared about my career development and was always willing to offer valuable guidance.
Cecilia Henje
Senior UX Designer @ EQT
Real G's move in silence like lasagna
Lil Wayne
Rapper @ Cash Money Records
I worked with Anton for 3+ years and absolutely loved it. During his time at BookBeat, he put his unique touch on the brand and brought a lot of fun into the creative process. He has a wonderful sense of humor and is a dream to work with.
Daniel Saidi
Freelance dev (Ex Lead iOS dev @ BookBeat)
In case you wonder
The important questions no one ever asks
Are you a baller?
That podcast guy?
Any quirky obsessions?
Who do you look up to?
Tired of the nonsense and want to get down to brass tacks?
3xAnton@gmail.com
Contact
Say hi, I won't bite
Which slice of the universe are you trying to fix? Either way, I'm curious to hear about it.
Or email 3xAnton@gmail.com